K-pop’s leading company has declared war on itself. This never-seen interview profiles the creative

In the K-pop capital of Seoul, a high-stakes battle is unfolding. Min Hee-jin, a household name in the world of Korean music, is a celebrated creative director behind some of the biggest groups from the past two decades. Her latest, and arguably greatest, creation is a girl group called NewJeans, which she launched in 2022 under the company Hybe—the same company behind BTS.  At Hybe, Min ran both the creative and business side of her own label called ADOR, or All Doors One Room, which...